From a manuscript
to something you
can experience.

I wanted this website to let you experience some of what the book is about. You could read, listen, watch, try a conversation and come back to it. That became the brief.

For this stage of the work, I deliberately worked with AI without giving it a name. I supplied the manuscript, the Bolt Practice brand guidelines and the context behind my choices. We went backwards and forwards, keeping useful decisions and changing things when they did not work.

Begin with the reader

The landing page needed to explain why the book might be useful without giving people a hard sell. The audience was broad, with business owners particularly in mind. The colours, typography and language came from Bolt Practice. The Five Ways stayed in their agreed order: Human, Tools, Agents, Partners, Networks.

We turned the manuscript into separate chapters, then worked on the experience of reading them. The header stays within reach. Chapter titles are in the menu. Back and Next appear at the top and bottom. You can change the text size and return to your saved place. These were small decisions, made while using the site.

Let the book show you

In Lydie and Ronnie’s chapter, you can watch the wedding photograph move. The caption makes clear that it is an AI animation. You decide when to press play. The chapter explores what that moment meant, including the questions it left me with.

The Perfect Storm also has an audio version, read by an AI-generated British male voice. You can listen, move back or forward ten seconds and choose the speed. The words are there to read alongside it. The player takes up little space because you may simply want to carry on reading.

Give a conversation room to develop

The Walk and Talk exercise took several conversations to get right. I wanted people to spend fifteen to thirty minutes thinking aloud with AI, without feeling they had to reach a conclusion or make a decision.

We developed a prompt you can copy into your chosen AI app. It begins by getting to know you a little, keeps asking questions and lets you change direction. The guidance covers headphones, finding somewhere private and the awkwardness of trying something unfamiliar. It keeps this first exercise away from health issues and sensitive matters. This website does not receive or record that conversation.

Keep correcting the details

When links did not work, we fixed them. When Cleo corrected her story, we revised it. We kept the online reader up to date as the text changed. Looking finished was never enough on its own.

There were choices about access too. The sample and introductory exercise are open. Registration unlocks the book, while mailing-list consent is a separate choice. Your own reflections can stay on your device.

AI helped turn ideas into pages, players and working features. I kept deciding what belonged here, what needed changing and what would be useful to the person on the other side of the screen.